Author: adv_admin_jp

Advantek at productronica 2025

Visit Advantek at Booth A2 362 as we join the 50th anniversary of productronica—the world’s leading trade fair for electronics development and manufacturing. November 18–21, 2025, at Messe München.

The event brings together innovators and industry leaders from across the globe. Whether you’re in automotive, semiconductors, or other advanced sectors, discover how our latest tape and reel solutions optimize assembly, protect sensitive components, and meet the demands of high-performance manufacturing.

Let’s connect—and explore how we’re Carrying Tomorrow™. See you in Munich.

Advantek Recognized by ASE for Carbon Verification Project

Advantek Taiwan was recently honored with a Certificate of Appreciation from ASE Holdings during its 2024 Supplier Awards, recognizing participation in their Supply Chain Carbon Verification Project. ASE is one of the world’s largest providers of outsourced semiconductor assembly and test (OSAT) services and a leading electronic manufacturing services (EMS) provider.

Among hundreds of suppliers, Advantek was one of eight to receive this distinction. Jessica Wu, Vice President of Sales for Northeast Asia, accepted the certificate on Advantek’s behalf.

“We are proud to be the sole embossed carrier tape supplier recognized by ASE this year,” said Norton Kuo, Plant Director for Taiwan.

“The award highlights Advantek Taiwan’s successful verification by an accredited third party for ISO 14064 and ISO 14067 standards, along with strong performance in ASE’s audits.

Advantek has partnered with ASE for more than three decades, delivering a full range of carrier tape products and collaborative support in Value Analysis & Engineering. This long-standing relationship is built on quality, reliability, and shared sustainability goals.

Advantek Taiwan’s efforts drive sustainability forward while strengthening results-driven partnerships across the global semiconductor industry.

Commitment to Leadership Excellence

Advantek’s ongoing Leadership Development Program reflects our ‘One Company, One Team’ belief – empowering locations to develop and strengthen capabilities within a global framework.

The most recent sessions in Taiwan and Shanghai reinforced key leadership principles and provided hands-on training to enhance management capabilities.

In Taiwan, a three-day course brought together supervisors, front-line leaders, and high-potential employees to sharpen essential leadership skills. The sessions emphasized teamwork, collaboration, and structured management, equipping participants with practical tools to navigate daily leadership challenges.

Interactive exercises encouraged reflection on how leadership extends beyond task delegation to guiding teams toward shared goals.

At Advantek Shanghai, a refresher course focused on strengthening leadership fundamentals for managers and HR professionals. A key exercise challenged participants to convey instructions without visual aids, underscoring the importance of clear communication in effective leadership.

The session highlighted three core leadership skills:

  • Clear Communication – Ensuring accuracy to prevent misunderstandings
  • Teamwork – Navigating time-sensitive, role-specific collaboration
  • Leadership Alignment – Providing direction and empowering team members

These programs are part of Advantek’s continuous investment in leadership development, ensuring that teams communicate, collaborate, and lead effectively to drive the company’s success.

Advantek Exhibits at electronica 2024

Last week, Advantek participated in electronica 2024, the world’s leading trade fair and conference for the electronics industry, held in Munich. This year’s event focused on exciting themes like AI innovations, electrification and digitalization in automotive industry, as well as sustainability in electronics—key areas shaping the future of our industry.

Our team had the privilege of connecting with established partners and meeting new faces, sharing Advantek’s carrier tape and reel capabilities. We’re proud to contribute to advancing technologies that power the world.

At Advantek, we’re always focused on Carrying Tomorrow—helping customers bring their products to market.

Raising Environmental Awareness Among the Youth

Helen Mangente, Advantek’s Global Compliance Director, recently spoke to STEM students at Sto. Tomas Senior High in Batangas, Philippines, sharing insights on environmental sustainability.

She covered an evolution of environmental challenges, from ozone depletion to managing greenhouse gasses and climate change. Frameworks like ISO 14001 and ISO 10064, as well as international protocols were highlighted – with a focus on effective monitoring, evaluation, and transparency being key factors to meaningful improvement.

The discussion gave students a deeper understanding of how businesses can balance social responsibility, environmental stewardship, and economic viability.

Highlighting Carrier Tape Solutions at SEMICON Taiwan 2024

Advantek kicked off September by participating in #SemiConTaiwan2024, one of the semiconductor industry’s most anticipated events.

With over 80,000 attendees, this year’s ‘Breaking Limits: Powering the AI Era’ theme spotlighted advancements in fan-out panel-level packaging (FOPLP) and how Advantek’s UPI products, integrating on-tape bar codes, provide reliable off-component traceability.

Our Taiwan team had the chance to connect with customers, demonstrating how Advantek’s tape and reel solutions are ready to scale.

Advantek at SEMICON Taiwan 2024

Advantek will be exhibiting at SEMICON Taiwan 2024 in Taipei. Visit us at Booth #L0222 on the 4th Floor of TaiNEX 1&2.

This year’s #SEMICONTaiwan, themed “Breaking Limits: Powering the AI Era,” is the highly anticipated annual event showcasing the latest in semiconductor technology. The event highlights how semiconductors are key in driving advancements in the AI era.

📆SEMICON Taiwan 2024
📌Exhibition: Sep. 4-6, 2024
📌Programs: Sep. 3-6, 2024
📌Learn more: https://semicontaiwan.org/zh

Advantek at electronica 2024

Advantek will be at electronica 2024 from November 12-15 in Munich. Visit us at Booth 336 in Hall B3 at the Trade Fair Center Messe München.

As the world’s leading trade fair and conference for electronics, electronica 2024 is expected to feature over 2,800 exhibitors and attract around 70,000 visitors from around the world.

Advantek Recognized by ASE Holdings

Advantek Taiwan was recently honored as the Best Supplier in the Carrier Tape category during ASE Holdings’ Annual Supplier Day in Taipei. ASE is one of the world’s largest providers of outsourced semiconductor manufacturing services in assembly and test (OSAT) and a leading provider of electronic manufacturing services (EMS).

Wim Goosens, Advantek CEO & President, accepted the award on behalf of the company.

Advantek has collaborated with ASE for over 30 years – providing a full range of carrier tape products, comprehensive support, and a partnership in Value Analysis & Engineering.

The recognition re-affirms the long-standing relationship and Advantek’s position as a leader in precision component packaging systems. As a best-in-class supplier for 2023, Advantek remains committed to excellence and shared goals with its partners. Carrying Tomorrow™

Advantek at SEMICON Southeast Asia 2024

Advantek exhibited last week at SEMICON Southeast Asia in Kuala Lumpur – the largest gathering of the electronics supply chain in the region. Representatives from our locations in Penang, Singapore, and across Southeast Asia showcased Advantek’s carrier tape and reel capabilities.

This year’s show focused on the theme “Boosting Agility and Resiliency of the Global Electronics Supply Chain,” emphasizing the importance of building resilience to better withstand unpredictable disruptions to the semiconductor industry.

Our products, from embossed carrier tape to moisture barrier bags, play a crucial role in the supply chain and assembly processes of computers, mobile phones, LED lighting, medical components, smart appliances, automobiles, and more.

With facilities in North America, Europe, and Asia, Advantek possesses the operational flexibility to effectively navigate disruptions – providing continuity to customers worldwide.

Advantek Marks 20 Years of Manufacturing Excellence in China

Advantek recently celebrated a significant milestone in our decades-long China presence – the 20th anniversary of manufacturing! This year’s annual event, held in Zhejiang Province, featured fun team-building activities, and culminated with long-time employees taking stage to cut a ceremonial cake.

Congratulations, Advantek Shanghai!

Semicon Southeast Asia – come see us in Kuala Lumpur May 28-30

We will be there – booth 232.

SEMICON Southeast Asia: Boosting Agility and Resiliency of the Global Electronics Supply Chain

“The show connects the decision makers from the industry, demonstrates the most advanced products and brings in the most up-to-date market and technology trends.”

Advantek representatives from Penang, Singapore and the SEA region look forward to helping customers, current and new, bring their next generation products to market – Carrying Tomorrow!

Learn more about the show here

Advantek offers the broadest tape and reel capability set in the industry – carrier tape for all applications, cover tapes, packaging reels, moisture barrier bags and more.

One Company, One Team: Year-End Events Highlight Global Team Spirit

With an extensive global presence and strategically positioned regional hubs, Advantek’s year-end celebrations embodied our ‘glocal’ ethos. Nearly a year since the end of the global pandemic, the gatherings were a long-awaited opportunity to reconnect in person.

In Shanghai, the Lunar New Year Celebration doubled as the year-end event where longstanding employees were honored with service awards. Meanwhile, the Philippines hosted a Filipiniana-themed event with high attendance and recognition for top performers.

Advantek Taiwan also organized several gatherings where special awards were presented to recognize quality improvement projects undertaken by the team. Lastly, Advantek Malaysia maintained its tradition with an annual dinner in Penang, attended by employees from Malaysia and Singapore. The event featured a service award ceremony recognizing long-term dedication and special awards were given to standout employees.

Advantek continuously invests in initiatives enhancing employee well-being, professional development, and job satisfaction. We believe that recognizing talent and supporting individual growth creates collective success.

With over 45 years of experience and a comprehensive range of services, Advantek remains a leader in semiconductor transportation packaging media. Trusted by clients worldwide, we’ve protected over two trillion components. Explore our products and see how we are Carrying Tomorrow at www.advantek.com.

Developing Future Leaders

Photos of the Leadership Development Program

Advantek, a leader in precision component delivery systems, continues to invest in the future through its Leadership Development Program. The most recent sessions took place in Malaysia and the Philippines during the first quarter of 2024.

The program highlighted core leadership principles, encouraged a Growth Mindset, and engrained a valuable feedback model for clear and constructive criticism. Participants praised the program for fostering camaraderie and aligning with Advantek’s core values. Here are what some had to say:

“The leadership training offered by Advantek is an excellent approach for leaders to enhance their talents, motivate their teams, and deliver results. Successful leaders can transform organizations.” — Yogendren Palanivelu, Malaysia

“My key takeaway is the importance of communication and how to employ different styles of leadership in various situations.” — Arvin Consignado, Philippines

The Leadership Development Program is ever-evolving. By providing tailored training and resources, it underscores Advantek’s dedication to the success of every employee.

Explore our products and see how we are Carrying Tomorrow at www.advantek.com.

SMTconnect – come see us in Nürnberg, Germany June 11 -13

SMTconnect Logo

Come see us in hall 4, booth 335.

“Driving Manufacturing forward”

SMTconnect stands out as a unique exhibition on the topic of electronics manufacturing in Europe: The event connects people and technologies from the fields of development, manufacturing, service and application of microelectronic assemblies and systems in an inspiring working atmosphere.

Learn more here

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